The Taco Shop

Mexican Greeting Cards at El Super! Now in 71 Stores.

por Jesus Ruvalcaba

Mexican Greeting Cards at El Super! Now in 71 Stores.

Paper Tacos® is now available in 71 El Super grocery stores across California, Arizona, Nevada, New Mexico, and Texas. What started as a single-store test turned into a full rollout of culturally inspired Mexican greeting cards that actually sound like your family. Here’s the full story behind this milestone moment.

Publicado en Chicano culture, culturally inspired greeting cards, El Super, everyday greeting cards, grocery store greeting cards, Hispanic greeting cards, Latino brand growth, Latino Entrepreneurs, Latino owned business, Latino representation in retail, Mexican American Culture, Mexican greeting cards, Paper Tacos, retail expansion, small business milestone

Dolores Huerta was in the house 🙌

por Jesus Ruvalcaba

Dolores Huerta was in the house 🙌

Jesús Ruvalcaba, founder of Paper Tacos and Castroville native, returned to his hometown to speak at Stories of Strength and Culture, a Hispanic Heritage Month celebration honoring community, creativity, and resilience. With special guest Dolores Huerta, the event brought together families, students, and local leaders to share stories of perseverance and pride. Jesús reflected on his journey from the artichoke fields to owning a nationally recognized greeting card brand that celebrates Latino culture with corazón.

Publicado en Art & Design, Castroville, Community Stories, CSUMB Alumni, Dolores Huerta, Education, Hartnell College, Hispanic Heritage Month, Inspiration, Latino Entrepreneurs, Mexican American Culture, Monterey COunty, Paper Tacos, Representation Matters